The global marketing cloud platform market is expected to grow from USD 4,259.68 million 2017 to USD 10,631.68 million by the end of 2024 at a Compound Annual Growth Rate (CAGR) of 13.96%.
“Growing volume of data is one of the factors largely attributing to the growth of the marketing cloud platform market globally”
The factors attributing to the growth of the market are growing volume of data, growing need for content marketing such as videos, articles, infographics, and emails, increased use of social media marketing and marketing automation, and growing need for improved customer digital experience. However, some factors such as data privacy and security concerns, and bandwidth and connectivity issues may hinder the market growth. The global marketing cloud platform market is expected to showcase the opportunities such as increased adoption of analytics in marketing cloud platform, and the emergence of the mobile marketing platform. In the near future, the market may face the possible challenges in the growth due to system integration issues, and the high initial cost of the marketing cloud platform. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the global marketing cloud platform market.
On the basis of type, the global marketing cloud platform market is studied across B2B and B2C.
On the basis of industry, the global marketing cloud platform market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
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On the basis of geography, the global marketing cloud platform market is studied across the Americas, (United States, Brazil, Canada, Mexico, and Argentina) Europe, Middle East & Africa, (United Kingdom, Germany, France, Saudi Arabia, United Arab Emirates, Italy, and Russia) and Asia-Pacific (China, Japan, India, and Australia).
“Act-On Software: The potential growing player for the global marketing cloud platform market”
The key players profiled in the global marketing cloud platform market are Act-On Software, Adobe Systems Incorporated, Cision AB, Etrigue Corporation, GreenRope, Hatchbuck, Hubspot, Infusionsoft, International Business Machines Corporation, Leadsquared, Oracle Corporation, Salesforce.com, Salesfusion, and eTrigue.
The report provides insights on the following pointers:
1. Market Penetration: Provides comprehensive information on sulfuric acid offered by the key players in the global marketing cloud platform market.
2. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and new product developments in the global marketing cloud platform market.
3. Market Development: Provides in-depth information about lucrative emerging markets and analyzes the markets for the global marketing cloud platform market.
4. Market Diversification: Provides detailed information about new products launches, untapped geographies, recent developments, and investments in the global marketing cloud platform market.
5. Competitive Assessment & Intelligence: Provides exhaustive assessment of market shares, strategies, products, and manufacturing capabilities of the leading players in the global marketing cloud platform market.
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TABLE OF CONTENT
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
2. Research & Forecasting
2.1. Research Methodology
2.1.1. Research Instruments
220.127.116.11. Secondary Instrument
18.104.22.168. Primary Instrument
2.1.2. Research Approaches
22.214.171.124. Bottom-up Approach
126.96.36.199. Top-down Approach
2.1.3. Research Reliability & Validity
2.1.4. Research Assumptions
2.1.5. Vendor Inclusion Criteria
2.2. Forecasting Methodology
2.2.1. Methodology for Market Estimation & Forecasting
2.2.2. Significance and Importance of the Market Estimation & Forecasting
3. Executive Summary
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