The gummy vitamins market is expected to continue its steady growth on account of the growing micronutrients deficiency in the global population, coupled with the increasing consumer awareness about the consequential health impacts associated with vitamin deficiencies. The gummy vitamins market will grow at a Y-o-Y of 5.1% by volume in 2018 over 2017, according to a recent analysis by Fact.MR.
Gummy vitamins, which have long been viewed as a source of health supplements for kids, has been gaining widespread acceptance among the adult demographic as a flavorful alternative to OTC supplements. The Fact.MR study opines that adults account for more than 60% of gummy vitamins consumption. Further, the trend is expected to prevail as the global population continues to suffer from what has been termed as ‘pill fatigue’.
Growing Demand for Probiotic Gummy Vitamins to Offer Lucrative Opportunities
The Fact.MR study reveals that the growing demand for probiotics in the food and beverages industry is also expected to impact the market growth, as gummy vitamins enriched with probiotics are increasingly becoming popular among consumers. The rising prevalence of digestive ailments, and growing resistance of infections to traditional medications have spurred the demand for probiotic-enriched gummy vitamins variants.
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Inconsistency in Gummy Vitamins Formulation Remains a Daunting Challenge for Manufacturers
Manufacturers often use sugar and other artificial flavorings to cover up the natural taste of vitamins. Moreover, the use of preservatives to increase the shelf life of products is a common practice. However, researches have linked sugar and other artificial substances used in the manufacturing of gummy vitamins with multiple health problems which have raised questions on the effectiveness and benefits of vitamins. Moreover, recent research alluded most gummy vitamins to contain either exceeding or limited quantities of vitamins.
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Asia Pacific Excluding Japan is expected to lead the gummy vitamins marketing growth, undergird by substantial increment in the disposable income of the middle class has aided the market growth in APEJ. Stringent competition among regional gummy vitamins manufacturers continues to serve as a boon to consumers who are witnessing access to cost-effective products.
As consumers growing increasingly aware of the ingredients used in the production of gummy vitamins, manufacturers are shifting towards organic and non-GMO blends of fruits, vegetables, and spices, while avoiding the use of trans-fats, chemicals, and dyes. The consumers’ willingness to spend more on organic products has further fuelled the demand and production of vegan gummy vitamins.
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